About Us

YES MAKEUP was born from a real woman with a real life: active, intense, full of responsibilities, yet always committed to looking and feeling her best. It all began in 2002 when our founder, Yesenia Ortiz, opened her first makeup store. Today, the brand is reborn with a modern, fresh, and sophisticated vision.

YES MAKEUP stands for Young • Experience • Sophisticated.

We create products for women who want simple, elegant, and effective beauty—without sacrificing time or authenticity.

Our line combines the best of makeup and skincare: foundations, powders, shadows, lipsticks, serums, creams, peels, moisturizers, and a complete collection for skin care. Formulas designed for quick routines and results that feel as good as they look.

At YES MAKEUP, we deeply believe in self-love. We remind you every day that taking care of yourself, loving yourself, and dedicating a few minutes to you is not a luxury… it’s a necessity. When you feel good, everything else in your life flows better.

We are real beauty for real women.

A brand that invites you to say “YES” to yourself.